Last Updated – APRIL 2024
Forty Two Rodeo, LLC, (“The Hideaway”) is committed to respecting the privacy rights of our customers and all visitors to our web sites, web pages, interactive features, applications, blogs, social networks, and other online or wireless offerings, that post a link to this Privacy Policy. This Privacy Policy applies to the information gathered through the use of www.usa.tommy.com, and any other websites or mobile applications that we own and control and that link to this policy. This policy also applies to emails, in-store activities, such as purchases and Wi-Fi use, as well as marketing activities.
WHAT YOU WILL FIND IN THIS PRIVACY POLICY
Who We Are
What Information And Personal Information We Might Collect About You
How We May Use Your Personal Information
How Is Your Information Shared
What Choices Can You Make About Your Data
US State Privacy Rights
Notice of Financial Incentive
How Do We Protect Your Data
Contact Information
Special Notice For Canadian Users
Supplemental California Privacy Notice
1. WHO WE ARE
The Hideaway IS a mexican steakhouse in the heart of beverly hills, ca. We do not allow your personal information to be used for cross-brand marketing or in any way that violates our Privacy Policy.
2. WHAT INFORMATION AND PERSONAL INFORMATION WE MIGHT COLLECT ABOUT YOU
Information that you provide
In order to handle your purchases, provide customer service, improve our products and services, provide in-person experiences or events, engage with you on social media and online, and send you information about our products, trends and promotions, we may ask you to provide your:
Identifiers: such as your name, postal address, email address, social media handle, telephone number, or identification materials used to verify eligibility for discounts and other offers;
Transaction information: such as information regarding purchases, returns or exchanges; product reviews you provide
Payment information, including gift card information; and
User generated content (UGC): such as photos, videos, blog posts, social media posts, or direct or personal messages sent to us on social media platforms.
If you choose not to provide certain information to us, you may not be able to complete a purchase, participate in an experience, or receive other services or information.
Information that we automatically collect from you
When you visit any of our websites or applications, visit our stores, engage with our emails, or access our in-store Wi-Fi, we may automatically collect:
Identifiers: such as device ID, IP address, and online identifiers, such as cookie data;
Internet activity information: such as device type; browser types and version; browsing history; search history; interactions with our websites, applications, communications, and advertisements; referring sites; network activities when using our Wi-Fi; and content and pages viewed;
Location information: such as geo-location of your devices and in-store location;
Audiovisual information: such as call recordings and CCTV;
Inferences: such as your preferences and interests based on your online and in-store activities;
Browsing behavior on our websites: such as when and how you visit our website, the amount of time spent viewing our website, the buttons and links you click, videos you watch, and where you scroll on our website, the search terms that you enter in our website, and the form submissions, purchases, and transactions you make through the website
Behavior related to emails such as the buttons and links you click, the date and time an email was opened, whether an email was forwarded, and whether an email led to a sale; and
Text or other messages sent or shared through chat or chatbot services.
3. HOW WE USE YOUR INFORMATION
We use the information we collect for a variety of purposes, including:
To process your transactions and provide you with the products and services you request;
To provide, maintain, protect, develop, and improve our websites, applications and services;
To improve your experience on our websites and applications, and in our stores;
For customer service, including to respond to your inquiries and requests;
To communicate with you about our and third-party products and services, in accordance with applicable laws and with your consent where required;
To analyze and learn about consumer trends and interests;
To learn about the devices you use to access our websites, applications and other online services
To personalize the content you see on our websites and applications;
To administer contests, sweepstakes, surveys and other promotions;
To maintain your reward or loyalty program memberships;
To provide you with communications, recommendations, ads, and other information of interest to you, including via text message and email and interest-based advertising based on your online activities on our websites, applications and other online services;
To maintain our community programs and focus groups;
To use your UGC on our websites, social media accounts, and other marketing platforms (with your consent);
To verify eligibility for discounts and other offers;
To prevent and detect fraud, criminal activity and violations of our terms of use;
To protect our rights, as well as yours and others; and
To comply with our legal obligations.
We may also use information for purposes disclosed to you at the point of collection, as authorized by you, or as otherwise permitted or required by law.
4. HOW YOUR INFORMATION IS SHARED
We do not share your information with any thirdparty.
5. WHAT CHOICES CAN YOU MAKE ABOUT YOUR DATA
Unsubscribe/Opt-Out
If you no longer wish to receive promotional emails or direct mail from The Hideaway, you can contact RESERVATIONS@THEHIDEAWAYBEVERLYHILLS.COM. A request to opt-out may take three to five business days to take effect. If you have a Rewards Account with us, you may still receive communications related to your account, loyalty points or special offers (such as birthday discounts). An opt-out request will also not stop transactional emails related to your purchases.
If you no longer wish to receive the text messages that you had consented to previously, you can text “STOP” after receiving a message.
Accessing, Correcting, or Deleting your Data
If you would like to receive a copy of the personal information that The Hideaway has collected from or about you, you can email us reservations@thehideawaybeverlyhills.com. You will be asked to verify your identity via the process outlined on the form, including providing your name and email address.
If you would like The Hideaway to correct or delete your data, you can email us at reservations@thehideawaybeverlyhills.com. You will be asked to verify your identity via the process outlined on the form, including providing your name and email address. You may continue to receive advertisements for The Hideaway regarding our products. Those advertisements may be delivered to you based on your future interactions with us or based on the determination of our business or advertising partners that you are a member of the desired audience for a campaign. If you wish to exercise one of the above rights on behalf of someone else, you may use the channels listed above.
6. US STATE PRIVACY RIGHTS
Depending on the state in which you reside, you may have the following privacy rights, subject to statutory limitations:
Right to Opt Out of Sales and Sharing or Using Personal Information for Targeted Advertising: Consumers have the right to opt-out of our “sales” or “sharing” or use for targeted advertising of their personal information.
Right to Limit the Use of Sensitive Personal Information: Consumers have a right to request that we use and disclose certain sensitive information only for certain purposes permitted under law.
To exercise the rights above, click on the “Do Not Sell or Share My Personal Information” link in the footer and selecting the “Opt-Out of Targeted advertising/Sharing” email us at RESERVATIONS@THEHIDEAWAYBEVERLYHILLS.com or use the contact details elsewhere in this Privacy Policy.
Right to Know: Consumers have the right to request that we disclose what personal information we collect, use, disclose and sell about them specifically. In your request, please specify in your request the details you would like to know, including any specific pieces of personal information you would like to access.
Right to Correct: Consumers have the right to request that information we collected about them be corrected.
Right to Delete: Consumers have the right to request the deletion of personal information that we collect or maintain about them.
Right Not to Be Discriminated Against: You may not be discriminated against because you exercise any of your rights under state law.
If you submit a request to exercise your rights, we may ask that you provide certain information to verify your identity. The information that we ask you to provide to verify your identity will depend on your prior interactions with us and the sensitivity of the personal information at issue. We will respond to your request in accordance with state law. If we deny your request, we will explain why. If you would like to appeal a denial of your rights request, please contact RESERVATIONS@THEHIDEAWAYBEVERLYHILLS.COM
You can designate an authorized agent to make a request regarding your privacy rights on your behalf if you reside in California and:
The authorized agent is a natural person or a business entity registered with the Secretary of State of California; and
You sign a written declaration that you authorize the authorized agent to act on your behalf.
If you use an authorized agent to submit a request to exercise your right to know, right to opt-out of the “sale” or “sharing” of your personal information, or your right to request deletion, please have the authorized agent take the following steps in addition to the steps described earlier:
Mail a certified copy of your written declaration authorizing the authorized agent to act on your behalf to The Hideaway. Privacy Office; and
Provide any information we request in our response to your email to verify your identity. The information that we ask you to provide to verify your identity will depend on your prior interactions with us and the sensitivity of the personal information at issue.
If you provide an authorized agent with power of attorney pursuant to California Probate Code sections 4000 to 4465, it may not be necessary to perform these steps and we will respond to any request from such authorized agent in accordance with the CCPA.
7. NOTICE OF FINANCIAL INCENTIVE
From time to time, we may offer free shipping, order discounts, or other benefits to consumers who provide us their email address, phone number, and/or zip codes when they sign up to receive our marketing communications. Consumers may opt in by entering their information where prompted on our website. Consumers may opt out at any time by following the unsubscribe instructions in our marketing communications. The value of the consumer information that we collect is reasonably related to the expenses of providing the discounts and other benefits (which may vary depending upon the specific benefits offered or the value of the consumer relationship in terms of purchases.
8. HOW DO WE PROTECT YOUR DATA
Security Methods
We use commercially reasonable technical, administrative and physical security measures to protect the information that we collect or receive, in addition to contractual safeguards. Our websites use an industry standard encryption protocol known as Secure Sockets Layer (SSL) to protect your order information. Each payment transaction made through our websites and applications (or any successor or similar digital property) will be transmitted using SSL encryption. We review our security measures periodically. Despite these measures, please be aware that no security measures are perfect or impenetrable. If you believe that you were the victim of a scam related to The Hideaway, visit the PVH Anti-Fraud Information Guide. Fraudulent charges need to be raised with your financial institution.
Children’s Personal Information
The Hideaway is concerned about the safety of children when they use the Internet. Our websites and applications are not directed to children under the age of 13. If we become aware that a user is under the age of 13 and has registered without prior verifiable parental consent, we will remove their information from our files. If a parent or guardian discovers that a child under the age of 13 has provided us with information, we ask that you contact us at RESERVATIONS@THEHIDEAWAYBEVERLYHILLS.COM
9. HOW DO YOU CONTACT THE HIDEAWAY
If you have any questions about this Privacy Policy or The Hideaway’s data practices, please contact RESERVATIONS@THEHIDEAWAYBEVERLYHILLS.COM
You can also call us at : (310) 974-8020
Our mail us at 421 N Rodeo Dr. Beverly Hills, CA 90210
10. SPECIAL NOTICE FOR CANADIAN USERS
We may store or process your personal information on servers in jurisdictions outside of Canada, including in the United States of America. While your personal information is in a jurisdiction it may be accessed by the courts, law enforcement and national security authorities of that jurisdiction, or otherwise, in accordance with the laws applicable in that jurisdiction.
11. SUPPLEMENTAL CALIFORNIA PRIVACY POLICY
In this Supplemental California Privacy Policy, we, The Hideaway, disclose information about our data processing practices as required by the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (the “CCPA”) and California law. This Supplemental California Privacy Policy is effective January 1, 2023.
A. Who and what information is subject to the CCPA?
The CCPA protects Californians with respect to their personal information. As a result, the Supplemental CCPA Disclosures and relevant CCPA Rights subsections below may not apply when they restrict our ability to comply with a court order or regulator with competent authority, federal, state or local laws, cooperation with law enforcement, exercise of our legal claims, or collection or use of de-identified information.
B. Supplemental CCPA Disclosures
Category of personal information:
We collected such personal information for the following purposes:
Identifiers: such as your name, postal address, email address, social media handle, telephone number, or Identification materials.
To process your transactions and provide you with the products and services you request;
To provide, maintain, protect, develop, and improve our websites, applications and services;
To improve your experience on our websites and applications, and in our stores;
For customer service, including to respond to your inquiries and requests;
To communicate with you about our and third-party products and services, in accordance with applicable laws and with your consent where required;
To analyze and learn about consumer trends and interests;
To learn about the devices you use to access our websites, applications and other online services
To personalize the content you see on our websites and applications;
To administer contests, sweepstakes, surveys and other promotions;
To maintain your reward or loyalty program memberships;
To provide you with communications, recommendations, ads, and other information of interest to you, including via text message and email and interest-based advertising based on your online activities on our websites, applications and other online services;
To maintain our community programs and focus groups;
To use your UGC on our websites, social media accounts, and other marketing platforms (with your consent);
To verify eligibility for discounts and other offers;
To prevent and detect fraud, criminal activity and violations of our terms of use;
To protect our rights, as well as yours and others; and
To comply with our legal obligations.
Categories of personal information described in subdivision (v) of Section 1798.140 of the California Civil Code, including name, signature, address, telephone number, passport number, and credit card number, debit card number, or any other financial information.
We use this information to process payment, fulfil your order, or process a return.
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
We use this information to fulfil your order, manage consumers’ online account with us, personalize and optimize consumers’ shopping experience with us (for example, letting you know when a favorite product is back in stock, recording certain information from past purchases which can be used in future purchases such as preferred address and favorite store locations), provide consumers with customer care, and customize a product per a consumer’s specific request.
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement.
To process your transactions and provide you with the products and services you request;
To provide, maintain, protect, develop, and improve our websites, applications and services;
To improve your experience on our websites and applications, and in our stores;
For customer service, including to respond to your inquiries and requests;
To communicate with you about our and third-party products and services, in accordance with applicable laws and with your consent where required;
To analyze and learn about consumer trends and interests;
To learn about the devices you use to access our websites, applications and other online services
To personalize the content you see on our websites and applications;
To administer contests, sweepstakes, surveys and other promotions;
To maintain your reward or loyalty program memberships;
To provide you with communications, recommendations, ads, and other information of interest to you, including via text message and email and interest-based advertising based on your online activities on our websites, applications and other online services;
To maintain our community programs and focus groups;
To use your UGC on our websites, social media accounts, and other marketing platforms (with your consent);
To verify eligibility for discounts and other offers;
To prevent and detect fraud, criminal activity and violations of our terms of use;
To protect our rights, as well as yours and others; and
To comply with our legal obligations.
We may use this information for any of the purposes described in section 3.
User Generated Content (UGC).
To process your transactions and provide you with the products and services you request;
To provide, maintain, protect, develop, and improve our websites, applications and services;
To improve your experience on our websites and applications, and in our stores;
For customer service, including to respond to your inquiries and requests;
To communicate with you about our and third-party products and services, in accordance with applicable laws and with your consent where required;
To analyze and learn about consumer trends and interests;
To learn about the devices you use to access our websites, applications and other online services
To personalize the content you see on our websites and applications;
To administer contests, sweepstakes, surveys and other promotions;
To maintain your reward or loyalty program memberships;
To provide you with communications, recommendations, ads, and other information of interest to you, including via text message and email and interest-based advertising based on your online activities on our websites, applications and other online services;
To maintain our community programs and focus groups;
To use your UGC on our websites, social media accounts, and other marketing platforms (with your consent);
To verify eligibility for discounts and other offers;
To prevent and detect fraud, criminal activity and violations of our terms of use;
To protect our rights, as well as yours and others; and
To comply with our legal obligations.
We may use this information for any of the purposes described in section 3.
Geolocation data.
We may use this information to enable consumers to view nearby stores.
Audio, electronic, visual, or similar information.
We use audio, visual or similar information that you may voluntarily provide in connection with customer care inquiries or when you engage with our social media initiatives for purposes of providing and improving customer service, training, resolving complaints or inquiries, legal compliance, and exercising or defending legal claims. .
Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics and attitudes.
We use such information to personalize and optimize consumers’ shopping experience with us, enable consumers to use our “wish list” or “add to closet” features online, tailor our marketing efforts, and develop and improve our products and services.
Sensitive personal information, including account credentials and precise geolocation.
We use account credentials for the security purposes and • To process your transactions and provide you with the products and services you request.
We retain personal information for as long as we have a relationship with you. Once our relationship with you has come to an end, we retain your personal information for a period of time that enables us to:
Maintain business records for analysis and/or audit purposes.
Comply with record retention requirements under the law or other relevant legal or regulatory requirements.
Defend or bring any existing or potential legal claims.
Deal with any complaints regarding the services.
Preserve historical records of transactions.